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Mr. Brichter 'has this ability to put himself in the shoes of a five-year-old who tells you in an elaborate language what he's having a hard time doing,' says Mr. Leca, who now works at Google.

Mr. Brichter's reputation is growing as simplicity and design become more important in the highly competitive apps business. Influencers like Mr. Brichter--as well as former Apple designers Mike Matas, who is now at Facebook, and Bret Victor--thus draw big followings.
随着简约和设计在竞争异常激烈的应用程序行业变得愈加重要,布里切特的名声也与日俱增。像布里切特这样的有影响力的人物──还有前苹果公司的设计师、现在就职于脸谱公司的迈克•马塔斯(Mike Matas)以及布雷特•维克托(Bret Victor)──吸引了大批的跟风者。

Their ideas often spread informally and rapidly. Rather than patenting and licensing their designs, developers ask each other permission to mimic an idea or do so on their own, sometimes using open-source technology.

Mr. Brichter filed to patent the 'pull-to refresh' feature before joining Twitter, and the patent application, expected to be issued soon, is now owned by Twitter. But he says there are ways to build this feature using open-source software, and he has long given anyone permission to use it 'as long as they aren't a d---.' Twitter lets the inventors of its patents veto using them in offensive lawsuits.

Mr. Brichter, whose design aesthetic is inspired by information theorists like Edward Tufte, a proponent of minimizing extraneous information in graphic designs, says he thinks up new features for apps based on how people move objects in the real world.
布里切特的设计美学受到了爱德华•塔夫特(Edward Tufte)等信息理论家的启发,塔夫特主张在图形设计里将无关的信息减少到最小程度。布里切特说他是根据人们在现实世界里移动物体的方式构思出应用程序的新功能的。

'Everything should come from somewhere and go somewhere,' he says, adding that he's irked by apps that have menus that pop up or collapse on themselves because the interactions aren't real. 'The most important thing is obviousness. The problem is overdesign.'

Mr. Brichter, whose favorite apps include the weather app Dark Sky and calendar app Fantastical, says he has been surprised by how much his work has been picked up. 'It is more neat than anything,' he says.
布里切特最喜欢的应用程序包括天气应用Dark Sky和日历应用Fantastical。他说自己的创意被那么多人使用让他感到意外。他说:“就是非常地简洁。”

Not everything he does has caught on. A gesture for wiping a menu off a screen in Letterpress hasn't gone anywhere, says Mr. Brichter, because he suspects it is buried in the app.

The son of a contractor and a restaurant owner, Mr. Brichter graduated from Tufts University with a degree in electrical engineering in 2006. He lives with his wife and two dogs, working from a small, tidy home office with a large Mac monitor and a framed chart of Tweetie's second version topping the app store revenue chart, a Christmas gift from his father. (The $2.99 app achieved the status in 2009 while making about $50,000 a day.)
布里切特的父母分别是一名承包商和一名餐馆老板,他在2006年毕业于塔夫茨大学(Tufts University),获得了电气工程学位。他与妻子和两条狗生活在一起,工作的地方是一间小而整洁的家庭办公室,屋里摆着一台大屏幕的Mac显示器,还挂着一张裱装好的第二版Tweetie雄踞苹果应用软件商店收入排行冠军宝座的图表,这是他父亲送给他的圣诞礼物。(这款售价2.99美元的应用程序2009年荣登这一宝座,每天揽金五万美元。)

Mr. Brichter also eschews conferences and networking gatherings, preferring Twitter and email. Short and fit, he is unassuming yet confident. His feedback and communication is direct, but sometimes tempered in email with a smiley face.